Some projects arrive through briefs. Others appear slowly through conversations, side quests, obsessive references, or saying yes slightly too quickly. WIP is a collection of personal work across fashion, interiors, furniture, and production experiments that somehow escaped becoming hobbies.


  1. i opened a furniture shop and secretly lived in it for three months.
  2. i furnished a £2.5m house in belsize park.
  3. i designed a metal bookshelf inside a victorian fireplace.


with taylor meade, i wanted to make the retail space into 
a living room so people can imagine living there
i wanted to cast a diverse age range
how does your home work around you
in different settings?
I wanted to shoot furniture like fashion and show products in a daily setting
designed the retail space and shop front,
also had fun drilling into the ceiling to install the curtains
showing off my climbing skills
trying to move away from pure product photography
this is the fireplace shelf I designed, having picked up the fireplace on the street a few years ago. that’s my hand in the corner

my project was on how to reimagine museums, including one of my own ideas: the museum of hurt, where people deposit their sentimental items along with their stories


i won the Roundhouse Accelerator 2021
overcoming the fear of public speaking

i think renovation would be my non AI job
during this time, I crammed a lot of CAD, 
and drew on walls a lot to communicate with builders
i like the fabric from the overground
so i designed a top and commissioned a fashion designer friend to make it.
it’s named the TUBE TOP
I found this lamp in a Czech village, 
I had to email them in Czech,
I went to language classes for 2 weeks
how can small brands stand out on social media?
through colour of course
hope you had fun reading all of this
art direction for zhong studio lookbook 2023

art direction for zhong studio 2025



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Quan Chen