Hello, this is Quan Chen’s portfolio. I’m currently somewhere between an exhibit, a skate park, and a conversation that should’ve ended an hour ago. I make global experiences for work and document awkward experiences for fun. Please leave a message after the tone.

FERRARI lives somewhere between precision and obsession. I shaped IBM’s 2026 global guidance, building visual systems and atmospheric direction for how the partnership appeared across campaigns, spaces, and screens, defining Ferrari’s visual presence within IBM at scale.

FERRARI fans treat red like a religion. I curated tifosi imagery and helped shape visual worlds that captured the devotion, atmosphere, and emotional intensity surrounding the sport, balancing spectacle with the quieter moments that make Formula 1 feel cinematic.

IBM THINK 2026 sat somewhere between a football field, a control room, and the strange calm before thousands of people arrive. I worked on early forum layouts, colour studies, carpet explorations, and neighbourhood narratives, helping shape how the experience moved and felt before handover to GPJ. Across AI Sports Club, I designed storyboard systems and large-scale content moments using assets from UFC, Ferrari, the Grammys, the Masters, Wimbledon, and the US Open, exploring how each story could live across pillars, screens, galleries, and digital surfaces. I also developed narrative storyboards for THINK’s large horizontal video walls, using motion, rhythm, and atmosphere to welcome audiences into the conference. Having worked on THINK previously, the updated venue and screen systems became an opportunity to refine the energy of the space, where even subtle shifts in light, pacing, and scale could completely change the mood.

GRAMMY CROSSROADS explored how AI could make music discovery feel more spatial, conversational, and interconnected. Working in the early ideation phase alongside IBM and FIELD.IO, I helped brainstorm interaction concepts and table experiences that allowed visitors to navigate nearly 200 music genres through artists, stories, visuals, and cultural links powered by watsonx.

For GRAMMY CROSSROADS, we explored how physical installations and responsive interfaces could encourage curiosity and discovery inside the GRAMMY Museum experience, while supporting a wider ecosystem serving 30,000+ Recording Academy members across every genre and creative discipline in music.

CLIENT STORY ACTIVATIONS turned IBM case studies into something tactile and interactive. Inspired by record stores, attendees could pull collectible story tiles from illuminated shelves and place them onto interactive tables to unlock corresponding digital content. I worked in the early concept phase helping shape the structure, atmosphere, and spatial direction of the installation alongside the creative director and wider team.

Following its debut at IBM THINK, CLIENT STORY ACTIVATIONS later scaled across One Madison Avenue and THINK on Tour events globally. Using NFC-enabled story cards, the installation became a flexible storytelling system that transformed IBM client narratives into something audiences could physically explore, collect, and interact with.

Across CLIENT STORY ACTIVATIONS, I explored textures, gradients, typography, and visual treatments that could help technical client stories feel softer, more atmospheric, and easier to approach. I also worked on interaction flow and UI/UX elements across the touchscreen experience, helping connect physical movement with digital storytelling.

ONE MADISON AVENUE explored how a tech headquarters could feel softer, quieter, and more human. I helped shape where curated artwork, photography, and digital installations could live throughout the workspace, balancing atmosphere with IBM’s wider brand expression.

Across ONE MADISON AVENUE, the swirling ink from Ink at Printing Press, Long Island, 2021 captured something we kept returning to throughout the project: the space between technology and something more tactile and emotional. I developed moodboards and artist references to help define this visual direction across the building.

Across ONE MADISON AVENUE, I worked on environmental mood direction and visual storytelling for communal spaces, exploring how art, lighting, and brand expression could shape the energy throughout the headquarters.

Within ONE MADISON AVENUE, I explored concepts for large-scale digital installations across communal areas, including reactive walls, global IBM stories, kinetic systems, and punchcard-inspired visuals designed for audiences constantly moving through the building.

Following its launch, ONE MADISON AVENUE received the 2025 Interior Design NYCxDESIGN Award for Tech Office and was later recognised in Interior Design Magazine’s Best of Year Awards, helping position the headquarters as a benchmark for art-integrated workplace design.

WIMBLEDON 2025 explored what happens when tennis fans are invited to play with AI instead of just hearing about it. Using IBM watsonx and live Wimbledon player data, AI Trivia generated personalised questions based on visitors’ favourite players through a fast-paced interactive experience installed beside Centre Court. Part quiz show, part live sports atmosphere, the activation transformed audience data and player statistics into something more social, playful, and competitive.

Across WIMBLEDON 2025, I worked closely with the creative director and UK IBM iX team to develop the concept, storyboards, interaction flows, and UX while balancing IBM and Wimbledon brand systems within a live event environment. The activation was played by 3,472 fans during the tournament, generating over 6,000 booth interactions before later expanding to Wimbledon on the Hill and the US Open at Madison Square Park.

THINK 2024 began with a question around scale, atmosphere, and what one bold move could feel like inside the venue. Working closely with the creative director and wider team, I helped concept and visualise the central cube installation, exploring how motion, branding, and ambient storytelling could transform the conference floor.

THINK 2024 started in Boston, walking the venue and understanding how audiences would move through the space. Seeing the scale in person helped shape early thinking around sightlines, pacing, lighting, and how the cube could quietly dominate the room.

THINK 2024 used the cube as a central storytelling surface throughout the conference, including broadcasts of Arvind Krishna’s keynote. I explored motion, branding, and content direction to make the installation feel more atmospheric than promotional. The visual and content strategy later influenced further rollouts across TechXchange and informed early thinking for THINK 2026.

THINK 2024 saw me create visual explorations, motion references, and internal strategy materials to help sell the cube concept across teams. Part ambient sculpture, part broadcast system, it became one of the defining visual moments of the conference.

TECHXCHANGE expanded the cube system first developed for THINK into a larger live content and motion experience. I worked on animation production, scheduling systems, announcement moments, and branded motion content, helping scale the visual and content strategy across new environments while keeping the installation feeling atmospheric rather than purely functional.

SUSTAINABILITY ACTIVATION reimagined a large-scale sustainability table into a smaller, transportable experience for THINK on Tour. Built around IBM Envizi and Maximo, the installation translated complex sustainability data into a physical tabletop experience focused on infrastructure, emissions, and decision-making.

HYBRID CLOUD ACTIVATION explored how technical systems could feel more visual, spatial, and human. I developed moodboards, UI/UX explorations, and directional concepts for existing architecture diagrams, using dimensional visuals, motion, and interaction to make dense information easier to navigate. I also worked on the reactive LED wall experience across IBM THINK and global events.

Across SUSTAINABILITY ACTIVATION, my proposed direction received the go-ahead from the creative director, using topography, etched surfaces, layered acrylic, lighting, and existing modular systems to preserve the same atmosphere and interaction within a more scalable build.

Quan Chen